Summary — week 40

1. Growth is healthy. Active users grew 12.4% week over week to 48,213, the eighth consecutive week of growth. Germany and the US account for over a third of usage.
2. Conversion dipped slightly (−0.3 pp to 3.42%). The drop is concentrated on mobile, where social traffic now makes up 41% of visits and converts at half the desktop rate.
3. Retention is stable. Week-1 retention holds at ~55% across the last nine cohorts; the September cohorts retain slightly better at week 4 (+3 pp) after the onboarding changes.
4. Revenue is on track. €182.4k this month, 72% of the Q4 goal with 12 weeks to go.

Recommendation: prioritise the mobile signup flow for social traffic; A/B test a one-tap sign-in before the November campaign.

Generated by Insights Bot · data as of 5 Oct 23:59 UTC